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Permanent Hair Dye With Pigment-Lock Technology That Locks The Color Without The Use Of Ammonia. It Offers 100% Coverage Of White And Gray Hair, Long Lasting And Shiny Color, While At The Same Time It Treats And Protects The Hair From Damage.In A Comparative Study With The First-Selling Ammonia Hair Dye On Sale, Argan Oil Advanced Colorant Won Over 80% Of Women Who Said They Would Replace The Dye Of Their Choice With The Korres Dye Of Exclusive Pigment-Lock Technology.